I guess email marketing is like an onion because although it comes across as easy at first, it has many layers to it for getting conversions.
The deeper you dive into the rabbit hole, the more you realize there are more aspects that need paying attention to.
And before you know it, you’re in over your head with the number of various features and metrics that need to be understood and implemented.
Unfortunately, this can lead to a huge problem called “Email Overwhelm”.
Affiliate marketers who suffer from it tend to experience low open rates and very few click-throughs because subscribers simply have little to no interest in their emails and promotions.
But if you approach the concept of email marketing more efficiently, you can turn things around and expect some amazing results with your online business right off the bat.
Luckily for you, I can help!
I’m gonna share 5 secrets that will start turning your email marketing campaigns into some awesome affiliate commissions from whatever products or services you’re promoting to your subscribers.
So without further ado, let’s get things rolling…
Table of Contents
#1: Segmentation – Create Multiple Groups
Segmentation is one of the most important aspects because it’s gonna allow you to build much smarter campaigns by dividing your subscribers into groups based on various sets of characteristics.
By implementing this technique, will ensure that your emails reach the “targeted” audiences on your contacts list who will be interested in your follow-ups.
The great thing is that many email Autoresponders now enable you to group your subscribers together based on the actions they perform when subscribing to your list and before seeing your offers.
Pretty cool stuff, right?
But even if your Autoresponder service doesn’t support this option, you can manually divide your subscribers into different groups.
You can segment your subscribers using a number of ways:
- Leads who open your emails but fail to click
- Ones who click but don’t convert
- Ones who didn’t open your previous email(s)
- Ones who consistently reply to your emails
#2: Editorial Calendar – Manage Your Campaigns
It’s really in your best interests to have an editorial calendar and a schedule for your emails, so your campaigns are coordinated rather than a sequence of random messages sprinkled here n’ there.
Yep, it is gonna take time to put your plan together, but it will make your marketing strategies become easier and also save you time in the long run.
You can use any type of spreadsheet software for creating your calendar consisting of 4 different columns:
- Email send date
- The topic
- The subject line
- The goals of your emails
It’s a powerful strategy for organizing your campaigns more efficiently.
But if do you choose to add more columns, just ensure not to over-complicate your plan.
#3: Opt-In Organization – Group Pages Together
If you’ve been building your email list for a lengthy period of time, then you may have built numerous landing pages, sales funnels, and even opt-in forms for your blog, right?
Many of your pages are probably floating around on the web right now with the same kinda language, offering the same freebie bonuses and also promoting the same affiliate products, etc.
But if your pages are disorganized and spread across multiple platforms, you’re just gonna find yourself bogged down with double or even the triple the workload.
It’s gonna waste your time and make you far less productive.
So to better organize your pages, stick with a single platform – whether it’s your email Autoresponder service or something like Russell Brunson’s ClickFunnels software, to name a couple of examples.
Seeing a single page with a list of all your opt-in pages is gonna make life much easier with your marketing.
#4: Testing Journal – Track Your Results
One of the most powerful methods for creating winning campaigns is split testing because it will allow you to have greater insights into your audience instead of just relying on your gut when it comes to your follow up sequences and broadcasts.
The best way to stay on top of things and create successful email campaigns is to actually use a testing journal for recording your results.
When the results are right in front of you, you will clearly see which strategies are effective and which one sucks.
You can easily get started by creating the following columns in your journal or on a spreadsheet:
- The start and end date
- The hypothesis
- Metrics
- Results
- Key takeaways
At the end of your split testing (however long you wanna run it for), you will know exactly what’s gonna make you highly profitable in the long term.
#5: Swipe File – Collect Ideas. Get Inspiration
A swipe file is simply something you create using your email address and setting up sub-folders for each of the competitors in your niche.
Then you subscribe to as many newsletters you can find and create filters for automatically dropping their emails into the appropriate sub-folders in your email account.
Otherwise, your inbox gets flooded and you suffer from “info overload”.
Once you’ve collected a whole bunch of emails at the end of each week, you can pick out the ones that catch your attention and use the power of reverse engineering for creating your own email experiments with your subscriber list.
The Bottom Line…
Email marketing has always been a powerful strategy for affiliate marketers and there’s no doubt that it will continue to be effective for a long time to come.
As the most successful email marketers always say: “The Money is in The List”. And it’s so true!
But you can only become one of the elite and build a profitable affiliate marketing biz if you approach email in the right way by implementing the techniques in this article:
- Using the power of segmentation
- Creating an editorial calendar
- Organizing your opt-in pages
- Using a testing journal
- Creating a swipe file
Unfortunately, it’s not simply a case of sending a bunch of emails to your list and hoping they will convert into a ton of affiliate commissions.
Email marketing is a much more complex process that requires trial and error.
It only works for the marketers who are prepared to invest their time into learning and applying.
Wishing you lots of success with your campaigns…
Neil! 😀
(This article was created after watching video training here).
If you have any questions or thoughts that you’d love to share on email marketing, please feel free to post your comments below…
