Cost: Free + a small annual fee if you require a domain name.
My Verdict: I consider the platform as a great starting point for beginners to practice blogging and potentially make some money.
However, I don’t recommend it as a particularly good option for creating a successful business because it comes with limited functionality and Google also has far too much control over your site.
But before diving into this review…
Click here for my #1 recommended blog builder for turning your hobby or passion into a profitable Affiliate Marketing Biz.
What’s Blogger All About?
Blogger.com has been around since the “old school” days of internet marketing.
Pyra Labs launched the platform in August 1999 and was shortly snapped up by Google in 2003.
The platform is simply a publishing service designed for folks who love writing about their passions and sharing their content with others on the internet.
Who Can Benefit From The Platform?
With its simplistic design and ease of use, the publishing platform is geared towards any newbie who wants to quickly build a free blog from scratch without knowing any of that complicated website coding stuff.
Whatever your hobby, interest or passion – whether you’re into fashion, baking, fitness, astrology, cars or geek-tech, to name some topics – you can become a blogger, make yourself known to the world, and potentially make some money.
How to Create a Blog in 4 Steps
Building your free blog is super fast with Google’s writing platform. It can be done in literally seconds!
- Add a title
- Create a web address
- Choose a theme
- Create blog!
It’s that simple, even your gran can do it with her eyes shut and hands tied behind her back!
Well, almost lol.
What Blog Features Are Available?
Once your blog is ready to roll, Google gives you the option of buying your own professional domain name – (yourpassion.com) instead of using a free subdomain (yourpassion.blogspot.com).
There are a number of cool benefits to connecting a domain name to your blog:
Adding your own personal stamp (creating a brand), making your website more professional, and showing your audience that you mean business, are a few of the main advantages.
You can buy a .com, .net or .org domain on the cheap as well.
Up next are the 9 main Blogger features:
Posts – Write and publish your articles. You have the option to use a number of different font styles, sizes, and colors, insert images and videos, insert links, and apply other stuff for the layouts of your posts.
Stats – Check out the number of page views, traffic sources (referring sites + keywords), and also the countries where your visitors are from.
Comments – View the published and spam comments from your visitors. Google has also enabled automatic spam detection.
Earnings – See your Google ‘Adsense’ earnings report.
Campaigns – Promote your blog using PPC (Pay Per Click) ads via Goggle ‘Adwords’.
Pages – Publish new pages. These create the framework of your blog.
Layout – A ‘drag n’ drop’ feature for adding, removing, and editing gadgets on your blog.
Theme – You have 54 template designs to choose from for changing the appearance of your blog. The templates are divided up into the various themes which are also mobile responsive:
- Dynamic Views
- Picture Window
- Awesome Inc.
Settings – Change your blog’s basic, posts, comments, sharing, email, language, and formatting settings to suit your needs.
Any Training & Support Available?
Unfortunately, there’s no step-by-step video training. Just a bunch of Google’s mundane instructional articles “telling” you what to do.
It’s best to use YouTube if you want the real step-by-step stuff from other Blogger users.
But to save you a little time and put you on the right path, here’s a beginner tutorial I found for getting started online with the Blogger platform. Enjoy!
When it comes to support, Google offers you access to the ‘Blogger Help Forum’ to fire questions at bloggers with various levels of experience with the platform.
The Golden Question: Can You Make a REAL Income?
The answer depends on a number of factors, because, working with Blogger isn’t as straightforward as you would think.
The first rule of thumb before setting up a blog is to choose your niche. Too many beginners dive right into the deep end before picking a subject and narrowing it down to a specific targeted audience.
Secondly, if you want a cat in hells chance of ranking your content on Google page 1 (providing Google’s optimized Blogger for SEO), there are 2 important aspects that you’ll need to focus on:
- Learn how to write quality blog articles and product reviews of 1,000 – 1,500+ words per post.
- Find and learn how to use a keyword tool for finding low-competition keywords for driving free organic traffic to your posts.
Thirdly, you’ll need to locate the right affiliate programs and learn how to promote products effectively on your blog for generating revenue.
Finally, blogging isn’t just a “hobby”.
If you want to turn your passion into a full-time income each month, you’ve gotta treat it as a “real business” and blog at least 3 to 5 times per week until you have enough daily visitors for sizeable commissions.
Blogging is a continuous process. But when scaling out your site to the point of substantial amounts traffic from the search engines, you can wind down your efforts, and top up your website with a fresh article every week.
However, it’s gonna take you 12 months of consistent graft before “Super Affiliate” status and financial freedom become your reality.
Blogger provides you with the tools for writing about your passion, but at the end of the day, it teaches you diddly-squat on building a successful online business!
So, this is where my #1 recommendation – Wealthy Affiliate comes into play for helping you crush it as a newbie…
WA gives you real step-by-step video training, WordPress websites, a keyword tool, & 24/7 live community support for creating a profitable affiliate marketing business as a blogger. When you join as a free starter member, you’ll also receive my help. 😀
PROS vs CONS of Blogger
- The platform is free to use
- Attach your own domain name to your site
- It’s super easy for newbies to get started
- There are a number of features built into it
- Help & support is available
- The potential to make some money with ‘Adsense’
- No training on turning your blog into a business
- The functionality of your website is limited
- Only 50+ template themes to choose from
- Google is in full control of your website (If you don’t abide by its rules, your site gets shut down)
- ‘Adwords’ is an expensive option for promoting your blog & not recommended for beginners (Plus there’s no training on it)
- Your application for an ‘Adsense’ account will be declined if your site doesn’t meet Google’s requirements
- Your ‘Adsense’ account also gets closed down if you don’t make any money from it within a certain time frame
My Final Thoughts…
Overall, Blogger is a great Content Management System (CMS) that’s easy to get to grips with for anybody who wants to start out as a blogger. I also like the fact that there’s a community to fall back on when you’re stuck with any aspect of the platform.
The potential is also there to make some money online with Adsense and other affiliate offers, as long as you don’t stuff your content with a load of affiliate links.
However, you’re not shown how to create a digital empire as a blogger, your site is pretty limited in terms of features, and if you don’t play by Google’s rules – you’re out of the ballgame in just 1 strike (with no second chances).
I dunno about you, but Google doesn’t exactly fill me with confidence when it comes to earning a full-time income with its Blogger system.
Instead, do you want a free WordPress blog that’s 100% YOURS to keep, one that YOU have full control over, and also one that comes with training, tools, and 24/7 support for making it lucrative?…
Your Friend, Neil 😀
If you have any questions or thoughts on Blogger, we’d LOVE to hear your comments below…