Howdy, welcome to my review of 108 Proven Split Test Winners!
If you’re sick and tired of producing sales funnels that suck at converting traffic into leads and sales, and it’s driving you nuts – then this book is your perfect solution!
Continue reading to find out just why…
Quick Overview:
Book: DotComSecrets Labs – 108 Proven Split Test Winners (108PSTW).
Cost: Free + $9.95 shipping worldwide.
Author: Russell Brunson.
My Verdict: It’s nothing short of a fantastic learning resource for those who need the golden knowledge on creating highly profitable landing pages & sales funnels for their businesses.
Table of Contents
What is 108 Proven Split Test Winners About?
The author of DotCom Secrets and Expert Secrets has produced an amazing 141-page book with tons of information and visual examples of conversion, backend, and traffic split tests.
Mr. Brunson shows you exactly what sales funnel pages and ads he tested, what worked and what didn’t, and also the various conversion rates he had from his trials.
In addition, you’ll discover a bunch of cool “tweaks” inside the book from other top-dog internet marketers.
In a nutshell: Russell’s book gives you the effective strategies you need for building a super successful Biz using the power of squeeze pages and funnels.
Also, there are some great techniques that bloggers can apply to their websites for increased sales.
But shh! 😉
In my opinion, the book removes all the guess work and is a huge time + money saver.
Why would you NOT wanna get your hands on it, huh?…
Who is Russell Brunson’s Book For?
‘108PSTW’ is geared towards any type of Biz owner with an offer – a blogger and affiliate marketer, MLMer or eCommerce storefront owner, etc.
Or even if you wanna use the power of sales funnels and internet marketing, in general, to get your traditional offline Biz in front of a bigger crowd and grow your profits.
Whether you’re new to funnel creation and want a “cheat sheet” for a competitive edge.
Or you simply suck at turning a buck with your current funnel(s) – then Russell’s freebie book is right up your street.
Even if you’re contemplating or already partaking in the:
- Clickfunnels Affiliate Bootcamp (see here)
- One Funnel Away Challenge (see here)
- Or Affiliate Outrage (see here)…
Then ‘108PSTW’ is THE perfect supplement.
What Will You Learn From The Book?
Inside the book, you’re not just gonna learn about winning vs. losing conversion percentage rates for a couple of pages, but for an ENTIRE funnel.
So you can get the full picture.
Each test has been designed for you to swipe and deploy to help boost your sales and profits.
Sound good to you?
Here’s what’s covered inside ‘108PSTW’:
#1: Conversion Tests
The first part of the book is the biggest section that covers:
- Adding a “Hello Bar” to a blog
- Buy now vs. free trial buttons
- Order form & “Add to Cart” button positioning
- When to show your main offer
- Product price points
- Desktop vs. mobile responsive pages
- Stacking the proof using testimonials
- 2 different contact forms
- Using HTTPS for security
- Comparing various former President Obama optin pages
- Animated vs. static headlines
- Free shipping vs. shipping added in cart
- Facebook & payment plans
- The two magic words
- The speed of your headline
- Cutting down on choices for your visitors
- Red vs. green buttons
- Limited time offer vs. getting the product headlines
- Long copy vs. video OTO pages
- Various headline redesigns
- Positioning of products on order pages
- Adding a light box pop-up
- Facebook fan coupons
- A new take on the P.S.
- Adding a VeriPurchase widget
- Big smiling customers
- Various headlines
- Delayed vs. no delayed order buttons & forms
- The webinar recap order form
- Big annoying yellow buttons
- Red vs. blue headlines
- Not scaring cold traffic
- Expensive vs. ugly design
- Micro commitment squeeze pages
- Adding security logos
- To Facebook or not to Facebook
- Affiliate tabs on sales letters
- Building your hot list
- The calculator close
- The video spoiler box & size of sales videos
- The disappearing decoy
- How to connect
- Offering the “give it to me now” webinar replay option
- Adding testimonial graffiti to order pages
- Adding a FAQ section
- Offering different payment options
- Changing three words
- Inserting specific numbers into headlines
- Tweaking the frame
- The order form smackdown
- 7 vs. 30 day trials
- Offering trials requiring no credit card
Now, that’s what you call one humongous list of split test awesomeness!
Wouldn’t you agree?
#2: Backend Tests
In this section, you’re gonna learn all about:
- Adding a question slide
- Offering Paypal’s “Bill Me Later” option
- The Dan Kennedy style offer
- The two-step call center
- Adding a phone order exit-pop
In addition to these tests, Russell gives you his 8-figure phone call scripts that he’s used to successfully scale out his Clickfunnels software company:
- Introduction
- The Blast
- The Probe
- The Commitments
In order to gain access to his scripts, you simply scan the QR code inside the book or click on the link he provides.
And as a bonus, you get Russell’s “Toilet Letter” that’s resulted in a +200% conversion rate, which you can tweak for your own campaigns.
#3: Traffic Tests
Inside this final section of the book, you’re gonna discover stuff on:
- Making your affiliate links go viral on Facebook
- The 3-step banner ad test
- Ad frequency caps
- Commands vs. statements
- Newsfeeds vs. sidebar ads
- Postcards vs. tearsheets
- Blatant pitches vs. curiosity
- Mobile & desktop ad targeting
- Kinda keeping traffic on Facebook
- Various ad designs
- The personalized check
- The right price
- Todd Dickerson & Brunson’s dirty conversion secret
- Tiny classified ads
- Images vs. text in emails
- The value of an email
- Clicks vs. impressions
- Generic vs. specific ads
- Winning solo ad subject lines
- Black vs. white
- Curiosity & storytelling
- CTR or ROI?
- On or off Facebook?
- Fancy vs. basic ad design
- Event date on banner ads
- The right facing duck – Quack LOL
- Winners & Losers for 7 email subject lines
- Help people, don’t sell them
- Who do your emails come from?
After reading through the sections and seeing all the tests.
I must admit that Russell certainly provides you with a heck of a lot of value that can multiply your profits.
What’s The Cost of 108 Proven Split Test Winners?
The book is given away as a freebie. Russell only requests that you pay a small $9.95 fee to cover the shipping and handling cost.
But I wanna be totally honest with you.
When you submit your info for the free book, you will be offered additional upsells, which are other fantastic products from Russell.
However, you’re not obliged to invest in any of the products.
So if the book is the only product you want, Brunson won’t hold it against you lol.
PROS vs CONS of Russell’s Book
PROS
- It won’t cost you a single penny
- The shipping is incredibly cheap
- It’s shipped worldwide for the same price
- All the effective strategies you need for building highly profitable squeeze pages + funnels
- It’s extremely easy to follow & implement – even for newbies, in my opinion
- 8-figure scripts & toilet letter included
- It’s also perfect for bloggers
CONS
- There’s a stack of info to take on board
- It’s not ideal for those seeking the “get-rich-quick” approach
Final Thoughts: Is 108 Proven Split Test Winners Worth it?…
‘108PSTW’ is a godsend because Brunson gives away his golden funnel nuggets for practically nothing.
Which, sure saves you heaps of time and money.
So if you’re tired of throwing money down the drain with squeeze pages/funnels that aren’t converting or you simply wanna start off on the right foot online…
Russell’s book is EXACTLY what you need for turning a profit with your Biz, whatever it may be.
And as I’ve already pointed out, the DCS Labs book is also a great resource for helping bloggers to better optimize their content for conversions…
P.S. Before you dash off, check out more of Brunson’s awesometastic products…
- Funnel Graffiti
- Marketing In Your Car
- Funnel University
- The Perfect Webinar Script
- Funnel Fridays
- Funnel Hacker’s Cookbook
- Marketing Secrets Blackbook & Binge Guide
Your Friend, Neil 😀
If you have any questions or thoughts on Russell’s DCS Labs book, that you’d love to share with us, please post your comments below…
Thank you so much for a great review of DotcomSecrets Labs, I created my first ever website 3 months ago, so I have been thinking of a way I could increase my conversion rate. You just answered my question, creating a highly profitable landing page will be the way to go.
I will have to sort things out to get that book, in the near future.
You’re welcome, Ngonidzashe!
Good for you for starting an online Biz! However, there’s one thing I forgot to point out – You need some traffic to your website before you can get the stats you need for making improvements lol.
But ‘108PSTW’ can definitely help your Biz to grow. 🙂
Is it really a free book if you have to pay for shipping? Haha. $10 for a book actually isn’t that expensive if it has great knowledge in it. There is a lot of good reviews so I think I’ll check it out! I do want to invest most of my time on my online business so that I can start to generate an income that is steady. If they are simple tweaks then I’m 100% interested.
I have seen that many books do make life changes to make money but this book seems to have smaller changes that you might be needing to incorporate on your website!
I totally understand where you’re coming from with the shipping fee lol.
But in my opinion, if Russell didn’t apply a shipping fee, I think anyone and everyone would try to get a copy of the book just for the sake of the postage costing nothing, and some even taking little to no action on the knowledge inside the book too. Applying the fee attracts “serious” folks.
But yeah, 10 dollars is nothing! That’s great, ‘108PSTW’ certainly removes all the guesswork by giving you the techniques you need for a profitable squeeze page/funnel. And like I’ve said, some strategies you can also implement into your blog.
Great review of Russell Brunson’s DotCom Secrets 108 Proven Split Test Winners. The content is excellent and you can learn a lot from reading it.
Testing of what works and what does not is a requirement to grow your online sales. Having a resource to check prior to planning and creating your sales funnels is helpful in savings of time and money…
I have the book and refer back to it regularly as I build sales funnels for my e-commerce products and some IM products (i.e. training programs)…
From a business perspective…
I like also how Russell is leveraging the book to grow his own business.
He is likely breaking even or losing a small amount of money on the book but is making it up with new users of his ClickFunnels system…
Since the book is such a valuable lead magnet in regards to content, and thousands of copies have already been mailed out, I can only say this is another valuable lesson on how to grow a lead list and get more customers!
As you say, that service he is pushing (ClickFunnels) may put some people off, as it is quite expensive. Unless you are an established marketer and have the finances to pay for his service, people will not want or be able to get the service.
My advice would be the same as your advice: Get the book, use the knowledge, and try it on a cheaper platform (i.e. Convertri, Thrivecart, SamCart, etc.)…
Cheers!
Dave
Cheers, Dave!
Having read 108PSTW myself, it sure offers TONS of “golden nugget” value, in my book.
I agree, testing is incredibly important for success online, and that applies to both funnels and blogging, and in fact, any marketing strategy.
That’s great! Glad to hear that Russell’s book is helping you get your products out there. To be honest, Russell is one of the very few funnel marketers sharing a step-by-step blueprint (based on his own success) with others. So I think it’s awesome that have someone like Russell leading us in the right direction with funnels.
Yeah, he’s funneling folks to CF (which is costly to some), but if the software has the potential to make any business owner extremely profitable, then why not, hey?
Thanks, I appreciate your advice on cheaper alternatives, Dave! 🙂
Neil
I really appreciate your review on Russell Brunson’s book, as I am a very young blogger, with a lot of enthusiasm, one of my concerns has been since I have grasped the knowledge, is a need for a great landing/sales funnel page.
I have to be honest with you I have heard a lot of controversy on this topic, however, it sounds so logical to me.
At this time in my marketing career, I do not have the knowledge nor the funds to move forward with this kind of platform, so I believe that I will move forward with the book, that is offered through your article. Is it true that a new blogger will struggle with the process?
Jack
I’m happy to hear it, Jack! 🙂
Although 108PSTW is also a great book for bloggers to a few tricks, I reckon it’s best that you learn the ropes of blogging first so you’re not in over your head.
Yes, there are certainly mixed opinions on sales funnels. But if used wisely for the greater good, they can be extremely profitable.
I think funnels are a controversial topic because there are some unethical marketers in the “make money online” niche who do tend to abuse the strategy by selling products/services more than they’re worth. And to add insult to injury, some scammers also set up bogus squeeze pages and funnels in the “MMO” arena.
I think if you wanna learn about funnels, my advice is to wait until you do have the funds to put the knowledge into practice.
Blogging and sales funnels are two different things lol. But as a newbie, in general, it will take a little time to learn how funnels work and how to build profitable ones for your online biz.
Neil
Hi Neil.
Thank you for your down-to-earth review and complete honesty regarding this split test winners book by Russell Brunson.
As for me, I am a total newbie to the online world, so this is a bit over my head at the moment, and rather overwhelming, but I’m learning new things every day so I’ll certainly keep this in mind!
It sounds like a good deal at the price, and of course, I don’t want to throw away unnecessary money when the time comes, so will bookmark this for future use.
Hey, Natalie!
No worries!
Hey, we are all newbies at some point. When starting out with building an online biz, it’s best to learn one strategy at a time because there are so many jigsaw puzzle bits to piece together. It can be overwhelming if you’re trying to implement everything at all at once, so one step at a time is your best approach.
But when you do get around to building landing pages and sales funnels – Russell’s 108 winners book should definitely be at the top of your marketing resources list. And the book is free, so you’re not exactly throwing any money away. 😛
I have heard a lot of good things about Russell Brunson. Is this, in fact, a book, and not an eBook? I tend to not do well with eBooks. I would rather have something physical that I can have with me to look over again and again if necessary.
Looks like a lot of great ideas for landing pages. And at this point, I could use some different options and ideas to get my online business going a little more rapidly. I feel like I have accomplished so much, but not many rewards for my labor yet.
Indeed, it’s an actual book that you can hold in your hands and turn the pages. I hear what you’re saying because I’m not particularly fond of eBooks either. Sometimes it feels great to just step away from the laptop and bury your head in a book.
Yeah, there are certainly many winning ideas in Brunson’s book that you can implement into your own squeeze pages for maximizing your results.
Unfortunately, online marketing can take a short while to get off the ground, especially if you’re blogging and implementing SEO. But building landing pages and using paid methods for collecting leads can give you that boost you need while you’re waiting for your other strategies to kick in.
Stick with your biz and you will see some rewards. 🙂
Thank you for the informative review. I have heard great things about Russell Brunson so it’s great to see that he has come out with another product.
Does he include recommended resources in this book? Landing pages are something I have always had difficulty with and most marketers simply say “You must have one” but they don’t exactly explain HOW to get one. Does Russell cover this well?
No problem at all, Maria!
Russell never fails to deliver with any of his products, and marketers love him for the value he brings to the table. 😀
I know exactly where you’re coming from with some marketers holding back essential info, but Russell shows you exactly how to create high-converting landing pages by using his ClickFunnels page building software.
108 Split Test Winners leaves no stone unturned.
Neil, Thanks for your review of Russell’s Landing Page book. I think that it is good for every website owner/marketer. Everyone should have good landing page on their website.
In fact, every marketer is looking to grow their business in every possible way.
I consider your contribution to Russell’s book to be helpful and I will suggest to all who read your review to make the effort and buy the book. It cannot hurt to buy a copy, it can only help.
Dorcas
No worries, Dorcas!
Absolutely, anyone wanting to use the web for generating an income can benefit from Brunson’s book! And I don’t blame marketers for taking advantage of various avenues because it leads to much faster and bigger biz growth.
That’s great! Thanks for your recommendation as well. The book is free, so what more can I say!?
Neil 😀
Thanks for this review! I am a follower of Russell and I know that he is one of the best out there! Many marketers fail to split test.
I was just training a group of individuals the other day to tell them that marketing is such a “lost” art in the online world!
You’re very welcome, Tiffany!
That’s super cool! Russell has sure built a big following of fans! And I do agree that a number of marketers don’t split testing multiple landing pages for various reasons. It usually boils down to a lack of funds, time, patience, and also the skills.
But Russell’s book helps marketers to overcome these obstacles. 🙂
Awesome! It’s a good job that we have folks like you to keep marketers on the right track. I guess some people just wanna get their businesses out there for a quick income which leads to cutting corners and making very little money.
Marketers really need to invest time in strategies for them to pay off in the long run.
Thank you, Neil, for a very thorough explanation of what this book has to offer.
I am still very new to the blogging/website building world and so I don’t know what works and doesn’t work quite yet, plus I’m working a full-time job so it’s hard to find all the free time to do work online as it is. So really anything that can save me time and headaches I will gladly take! Haha.
Having said that, this book seems like very solid value and it seems like just what I need to make my life a lot easier. I’ll definitely have to check it out and I’ll let you know if/when I get it!
Phil
It’s my pleasure, Phil! 😀
I know where you’re coming from because it can be challenging when having to juggle an online business and a full-job at the same time. I was once in that very same position and found myself waking up earlier in the mornings to work my business before getting ready for the day job.
So my best advice is to get your blog rolling and then look into landing page and sales funnel creation. It’s best to learn one internet marketing strategy at a time and also at your own pace, especially as a newcomer to marketing. Otherwise, things become very overwhelming and you become stuck.
Yeah, the split testing book can certainly play a key role in the building of your online biz and save you from lots of head pain lol.
Cool! It will be great to hear about your results with the book when you get around to building landing pages.
Neil
Hi, Neil.
Having had the privilege Neil in reading so many of your great reviews on your site, it seems as if you’ve presented yet another positive review of this author Russell Brunson.
I know that I’ve read a previous review on your site about this individual.
For a fact, so many inexperienced online business owners are probably either ineffective or else do not have the tools available needed in creating a great landing page.
This book authored by Brunson and at the price he is offering out to the public is incredibly low. In assessing all facets of this book you graded it quite high Neil.
I also found it somewhat humorous that the only negative remark you could make in the publication is that it is highly addictive. I gather this would mean that instead of an individual working on his/her business, a lot of time would be spent going through the book more than once.
In any case, this book appears to be a flat-out winner!
Jeff
Hey, Jeff!
You’re so kind! Thanks! 🙂
Every product of Russell Brunson’s I’ve come across has provided tremendous value, and especially for users of his ClickFunnels sales funnel building software.
I do agree with you that there are a number of marketers who just don’t possess the right knowledge when it comes to building highly effective squeeze pages. Indeed, I gave the 108 Split Test Winners book the high score it deserves, considering how profitable it can help business owners to become.
LOL… Yep, it’s very easy to spend heaps of time reading through the book and looking at the imagery because there are tons of strategies that can be implemented into creating successful landing pages. I guess it’s just a case of balancing things out… Putting just as much time into building pages as you do reading through Brunson’s guide.
It’s definitely a WINNER, man!
Neil
This review regarding proper landing page comes at the right time as I am searching for each article.
I have a few websites. It seems that the bounce rates are high for all websites. I believe it is because visitors come and find that the pages are not attractive enough.
I think this 108 split test winners book can help me a lot. When my landing pages become more attractive, it can help to increase sales and revenue. Thanks.
That’s awesome, Nico!
There’s not a lot you can’t find on Google these days, and I’m glad you came across my review. 🙂
The thing with website bounce rate is that it can be down to various factors affecting it. Yeah, it’s possible that your bounce rate could be high due to the design of your landing page, the imagery, and text, etc. So to manually run split tests could take you a while to find the best converting landing page design.
But Russell’s freebie book will definitely put you on the right track with your pages. Put his strategies to the test, and there’s no doubt that your income will start multiplying.
No worries!
I tried all sorts of different marketing techniques online, with only a couple of them actually making me a little bit of money. I’m really interested in looking into 108 proven split test winners.
You’ve made an awesome review of this book and I’m definitely interested.
Will let you know if I purchase 🙂
Thanks!
Jack
Internet Marketing strategies can be a right pain in the butt, especially without the right knowledge. So I think it’s awesome that books like 108 Winners exist because the guesswork is removed from the equation. Russell has provided you with a proven path to succeeding with your sales funnels, and some of the information can be adapted for bloggers as well.
Thanks very much, and you’ll not regret your decision to get your hands on Brunson’s freebie.
Cool…. Yeah, do return here to let us know your thoughts on the book.
Neil
Hi Neil.
I am a newbie when it comes to affiliate marketing, creating Landing pages and building a list of leads and that is the only con you have written down on your review of the 108 split test winners. I am really open to learning and looking for materials that would aid my growth at succeeding online.
So please, what do you recommend?
Hey, Michael!
As a newbie, those internet marketing concepts are learnable through ClickFunnels and Russell Brunson’s coaching products. It just takes a little time to get to grips with. But once you know your stuff, your business will be rocking n’ rolling!
It’s awesome that you’re willing to learn new things, and that will lead to a successful empire. If funnel building is something you wanna get started with, then I definitely recommend ClickFunnels and also Brunson’s free 108 Test Winners book because you’ll get an amazing head start.
However, if you wanna choose a different path as a noob, then join my #1 recommendation here. 🙂
You have many different options available for building a profitable business. It just depends on your own personal preferences really.
It can be very frustrating when you put in a lot of hard work to set up a landing page and funnel, then start running some traffic, but then NOTHING happens!
No op-tins, no sales.
So you try a few tweaks to the landing page or sales page and you get a sale or two, but it still sucks!
Eventually, after a lot of time, effort and money, you give up.
This is what most people do.
OR, you can get 108 Proven Split Test Winners, and when you set up your funnel, you get it converting from the very start, WITHOUT all of the frustration and headaches.
This book is amazing, and for the few bucks it costs for shipping, it could save, and make you a fortune.
Great review of this fantastic product Neil!
~John
I know exactly where you’re coming from, John! I think I’ve lost count of the money I’ve spent on ads and hardly made anything back in the past. Mind you, blogging isn’t always that easy either because you must figure out the best places to place links in your reviews. That also requires trial and error, and also time. But luckily, it requires no money to be invested if you’re using SEO. However, PPC is another story lol.
The lack of leads and sales, well and truly sucks for any lead capture page and sales funnel builder! It makes me feel frustrated just from reading your comments lol.
Indeed, Brunson’s book really does solve all the problems for ClickFunnels users and other page builder software users.
I’m in total agreement with you, John! Some folks may complain about paying a tiny shipping fee for Russell’s blueprint, but it’s all about the bigger picture… building a hugely profitable biz on the web and being in a position to qualify for Russell’s “Two Comma Club” too. 😉
Cheers, man!
Neil
I fully understood the concept behind internet marketing after reading 108 proven split test winners. This book taught me everything I needed to know when it comes to selling and making money online.
It’s indeed DotCom Secrets. I would also recommend this amazing book to anyone looking to gather how to, information online.
Have you read the new book by Russell titled Expert Secrets? Heard it’s and another masterpiece.
Nice one Neil!
That’s awesome, Jimmy!
Internet Marketing can be a difficult strategy to comprehend if you don’t have a mentor guiding you by the hand. And Russell Brunson is that mentor, especially when it comes to building successful landing pages and sales funnels. I’m glad to hear that 108 Test Winners is the book that put you on the right track. If it’s worked for you, it will work for others> 🙂
YUP – Expert Secrets is Amazing, and one book that shouldn’t be ignored if people want to learn how to turn their passions into successful businesses online via squeeze pages, sales funnels, and blogs, etc.
Cheers, man!
Hey Neil
Thank you for the detailed review of 108 Split Test Winners. I do believe the analysis is an important part of any successful business but as you also mention it requires a lot of time and resources.
So it is great that the hard work is done instead of you, so this book seems to be a fantastic deal to boost online business. I will definitely look into this.
Hello, Arta!
It’s no problem at all, my friend! 🙂 Definitely! Tracking your results is one of the most crucial aspects of building your online business because without knowing the stats, how are you gonna know if your efforts are paying off? Yeah, there can be a downside to split testing everything, and patience is also required.
YEP, it’s certainly awesome that Brunson’s book has removed all of the hurdles for a clear run at marketing your business. Brunson is the man!
Cool! I appreciate you stopping by this review and checking out the book.