Sometimes digital marketers discuss the subject of ‘Reverse Engineering’.
It’s especially a hot topic that Gary Vaynerchuk ‘Gary Vee’ – (founder of Wine Library, Vaynermedia, and the Ask Gary Vee show, as well as social media expert, investor, book author, and public speaker) – loves to share with his audiences of aspiring Entrepreneurs through his talks and Q & A sessions.
Just recently, I also came across Chris Luck (founder of MP) who created a video course on ‘How to Use Slideshare to Get Hundreds of Customers on Autopilot‘, where he dives into the subject of reverse engineering and how he spent 80 hours learning how to drive thousands of targeted visitors to his website.
But the question that’s probably bugging you right now is, “what the heck is reverse engineering and how can I follow in Mr. Luck’s footsteps?”
When you reverse engineer in the Internet Marketing world, you closely examine a successful marketer’s strategy under a microscope to discover the exact method he or she is using for the explosive growth of their online business.
It’s also the same strategy that I’m using with my own blogging and affiliate marketing efforts, but SHH! 😉
If you want to know how to implement the highly effective technique and have the potential to make 6 – 7 figures per year as an affiliate, then continue reading…
Top 3 Programs For Finding Top Competitors
Before you can begin the reverse engineering process, you must first be able to locate the most successful “king of the hill” competitors in your niche market.
To get the job done with ease on a daily basis, there are 3 highly recommended tools for you to choose from.
Pick the one that best suits your needs and also your budget because they can be quite costly, but also worth it in the long run.
How The 3 Tools Work For Spying…
SEMrush is an all-in-one SEO marketing and keyword research tool that allows you to spy on your competitors websites and uncover certain metrics like organic search results, paid search costs, phrase match and related keywords, and Ads copies.
You basically get to see under the hood of your competitors’ sites/strategies and really dial in on what it is that’s making them so profitable, so you can swipe and replicate that.
However, just don’t copy their campaigns word-for-word.
TIP: Look at their paid ad spend, ads, and also landing pages to get a good grasp of what’s really working. Then figure out how you can make your own campaigns better than your competitors. 😉
But just ensure that they are the top dogs in your niche and not just some small-time marketers on a part-time income because you’re looking for the biggest success with your online business, at the end of the day.
BuzzSumo is a spying tool used for typing your competitors’ website domain names into and uncovering the total numbers of Facebook, LinkedIn, Twitter, Pinterest, and Google+ shares.
As well as seeing the number of social shares, you can view the number of other websites linking into the sites (aka Backlinks).
You only really want to focus on the sites with the biggest number of shares.
The way to find out how they’re so successful is to visit their websites and web pages to see why so many people are sharing the content.
Then you simply structure your own website/blog/squeeze page content around what you discover, except make yours better.
In addition, you have the option to email some people linking back to your competitors sites, inviting them to link to and share your website content.
SimilarWeb is yet another intelligence tool for getting insights into your competition. Again, you type in the URLs of your main competitors’ sites and you can view a bunch of cool data.
You can see global website ranking positions, the volume of traffic from various countries, top traffic sources, top referring sites, top organic and paid keywords, top social traffic sources, display advertising platforms being used, top content, audience category interests, and more.
These are the top 3 recommended tools for really tracking the progress of the top players in your industry.
If you need guidance on using any of the tools I recommend, you could simply do YouTube searches for step-by-step video tutorials.
Wrapping it up…
The 3 top tools in this article are simply put, amazing!
If you’re an affiliate marketer looking to build a successful blog using SEO strategies or you wanna create profitable sales funnels or singular squeeze pages using paid traffic sources, then the tools above will give you lots of incredible insights into your competition.
However, if you’re fairly new to the Internet Marketing game, then the absolute best thing to do is find the right training for getting clued-up on the tools, so you can understand the data more clearly and learn what to do with it.
My last piece of advice: Since the tools combined can work out very costly for your credit card, I would recommend taking free trials (if provided) and also subscribing for the basic membership options to start with.
That way you can find the best tool(s) that best suit your needs before investing. And if you’re on a tight budget, then simply pick just one tool until you make enough profit to cover the cost of the others.
This comes from personal experience of biting off more than I can chew with numerous online marketing tools and leaving myself strapped for cash lol.
My final word on the matter: If you leverage the recommended tools and work your ass off at implementing what you discover, there’s no reason why you can’t “reverse engineer” your way to massive success and financial freedom with your online business.
Your Friend, Neil 😀
If you have any questions or thoughts on the topic of reverse engineering, please drop your comments below because we’d love to hear from you…