Sometimes, marketers and Entrepreneurs discuss the subject of “Reverse Engineering” when it comes to succeeding in the Internet and Affiliate Marketing arena.
It’s especially a hot topic that Gary Vaynerchuk ‘Gary Vee’ – (founder of Wine Library, Vaynermedia, and the Ask Gary Vee show, as well as social media expert, investor, book author, and public speaker) – loves to share with his audiences of aspiring Entrepreneurs through his talks and Q & A sessions.
Just recently, I also came across Chris Luck (founder of MP) who created a video course on ‘How to Use Slideshare to Get Hundreds of Customers on Autopilot‘, where he dives into the subject of reverse engineering and how he spent 80 hours learning how to drive thousands of targeted visitors to his website.
But the question that’s probably bugging you right now is, “what the heck is reverse engineering and how can I follow in Mr. Luck’s footsteps?”
When you reverse engineer in the Internet Marketing world, you closely examine a successful marketer’s strategy under a microscope to discover the exact method he or she is using for the explosive growth of their online business.
It’s also the same strategy that I’m using with my own blogging and affiliate marketing efforts, but SHH! 😉
If you want to know how to implement the highly effective technique and have the potential to make 6 – 7 figures per year as an affiliate, then continue reading…
Table of Contents
Top 3 Programs For Finding Top Competitors
Before you can begin the reverse engineering process, you must first be able to locate the most successful “king of the hill” competitors in your niche market.
To get the job done with ease on a daily basis, there are 3 highly recommended tools for you to choose from.
Pick the one that best suits your needs and also your budget because they can be quite costly, but also worth it in the long run.
How The 3 Tools Work For Spying…
#1 SEMrush
SEMrush is an all-in-one SEO marketing and keyword research tool that allows you to spy on your competitors websites and uncover certain metrics like organic search results, paid search costs, phrase match and related keywords, and Ads copies.
You basically get to see under the hood of your competitors’ sites/strategies and really dial in on what it is that’s making them so profitable, so you can swipe and replicate that.
However, just don’t copy their campaigns word-for-word.
TIP: Look at their paid ad spend, ads, and also landing pages to get a good grasp of what’s really working. Then figure out how you can make your own campaigns better than your competitors. 😉
But just ensure that they are the top dogs in your niche and not just some small-time marketers on a part-time income because you’re looking for the biggest success with your online business, at the end of the day.
#2 BuzzSumo
BuzzSumo is a spying tool used for typing your competitors’ website domain names into and uncovering the total numbers of Facebook, LinkedIn, Twitter, Pinterest, and Google+ shares.
As well as seeing the number of social shares, you can view the number of other websites linking into the sites (aka Backlinks).
You only really want to focus on the sites with the biggest number of shares.
The way to find out how they’re so successful is to visit their websites and web pages to see why so many people are sharing the content.
Then you simply structure your own website/blog/squeeze page content around what you discover, except make yours better.
In addition, you have the option to email some people linking back to your competitors sites, inviting them to link to and share your website content.
#3 SimilarWeb
SimilarWeb is yet another intelligence tool for getting insights into your competition. Again, you type in the URLs of your main competitors’ sites and you can view a bunch of cool data.
You can see global website ranking positions, the volume of traffic from various countries, top traffic sources, top referring sites, top organic and paid keywords, top social traffic sources, display advertising platforms being used, top content, audience category interests, and more.
These are the top 3 recommended tools for really tracking the progress of the top players in your industry.
If you need guidance on using any of the tools I recommend, you could simply do YouTube searches for step-by-step video tutorials.
Wrapping it up…
The 3 top tools in this article are simply put, amazing!
If you’re an affiliate marketer looking to build a successful blog using SEO strategies or you wanna create profitable sales funnels or singular squeeze pages using paid traffic sources, then the tools above will give you lots of incredible insights into your competition.
However, if you’re fairly new to the Internet Marketing game, then the absolute best thing to do is find the right training for getting clued-up on the tools, so you can understand the data more clearly and learn what to do with it.
My last piece of advice: Since the tools combined can work out very costly for your credit card, I would recommend taking free trials (if provided) and also subscribing for the basic membership options to start with.
That way you can find the best tool(s) that best suit your needs before investing. And if you’re on a tight budget, then simply pick just one tool until you make enough profit to cover the cost of the others.
This comes from personal experience of biting off more than I can chew with numerous online marketing tools and leaving myself strapped for cash lol.
My final word on the matter: If you leverage the recommended tools and work your ass off at implementing what you discover, there’s no reason why you can’t “reverse engineer” your way to massive success and financial freedom with your online business.
Your Friend, Neil 😀
If you have any questions or thoughts on the topic of reverse engineering, please drop your comments below because we’d love to hear from you…
So, in essence, we would be learning to reverse engineer other successful marketers and their process to learn how to do it ourselves? That would be cool. I ultimately thought that the reverse engineering process would be to think how a customer thinks! Never thought of it from a marketers standpoint. Thanks for this.
YEP, you got it, Christian!! 😀
Reverse Engineering can be used when it comes to both the customer and building aspects of any online business. It’s especially an awesome concept when working from an online marketers standpoint because it means you can also secretly spy on your competition lol.
It’s no problem, bud!
This reverse engineering from Marketers Paradise looks like great training to get into.
I am already a member of Wealthy Affiliate but would like to find out if you know if this training offers additional training that you wouldn’t find in other courses like the ones we have at WA.
I think there is just so much to learn about internet marketing, and it is difficult not to get overwhelmed and enrol in too many courses that offer the same content.
Indeed, Chris Luck offers some great training on building a successful business online!
Good for you, Michel! WA is AWESOME! Marketers Paradise does cover some training aspects not found in WA, BUT WA provides in-depth step-by-step training, whereas most of the training videos inside MP are more like presentation slideshows. MP is still worth your time though, especially when the training is 100% free.
I certainly agree with you on the amount of marketing training out there. But I’ve found that when you break it down and learn one strategy at a time, it’s a lot easier to learn, and everything eventually falls into place like pieces of a jigsaw puzzle.
My advice is stick with one course until you’re successful and then move on to another course that teaches a different set of marketing skills. “KISS” – Keep It Simple & Successful. 😉
Very interesting. I guess I’ve been doing reverse engineering on my own without even realizing it. I love to study the exact steps other marketers are taking to grow their businesses, and then I apply it to my own business. I do not yet have enough traffic to see any results, but I will continue doing this and I know I will soon have success. 🙂
Thanks for sharing Neil. I will definitely keep Marketers Paradise on my radar as something to check out.
You probably have, Ian!
When you’re building an online business, you come up against obstacles, work at overcoming from, and you also look for new ways to successfully grow your biz. So there’s no doubt that you spend some time implementing reverse engineering along the journey. I hear ya, man! It’s totally awesome when you uncover a strategy that’s working wonders for other marketers and you use it for yourself.
Persevere for long enough with your business and you’ll see the results you want when it comes to website visitors, sales, and income.
MP sure is a good platform for gaining new Digital Marketing knowledge. 🙂
You’re welcome!
Reverse engineering! What a cool concept! It makes sense to not reinvent the wheel! Thanks for sharing this video course. Neil, did you watch this course and apply the concepts to your business? How did it work out for you? I’d be interested to hear about your experience. Marketers Paradise seems like it offers valuable training. Thanks!
It sure is a sweet concept, Jenna! Especially when you learn about Chris Luck’s secret strategies for success. 😉
I totally agree when it comes to the wheel because when you stick with what works for others, you can experience amazing results from your internet-based business.
No worries!
YEP, I sure have watched the training course and I’m implementing Chris’s strategies on a daily basis. I can’t give out too much information because I don’t wanna ruin the surprises that Chris has in store for you, but the techniques I’m learning are helping me to study what other Internet Marketers are doing with their businesses for success. The training is allowing me to stay on top of the game with blogging and affiliate marketing, and my business is growing daily.
MP gets a big thumbs up from me!