Cost: 14-day free trial. Then $79/month – $229/month or $69/month – $179/month (annually).
Owner: Tyson Quick.
My Score: 7/10.
Verdict: It provides a big number of templates and features, a great level of support, and is very user-friendly when it comes to building pages.
But before diving into this review for the juicy info…
What’s Instapage All About?
Very similar to ClickFunnels and 10 Minute Funnels, to name a couple – Instapage (IP) gives you the opportunity to build squeeze/landing pages for gathering email leads in order to grow your business.
You simply choose a template, customize it, select an email opt-in form to integrate, and Bob’s your uncle – you have a landing page that’s ready to rock n’ roll for profits.
Well, it’s almost that simple lol.
Who is Gonna Benefit From it?
I think the question should be who isn’t gonna benefit from using ‘IP’?
It doesn’t matter if you’re an affiliate or network marketer, you run any other online or offline biz with your own products/services, or you just wanna make your clients’ businesses profitable – the software is right up your street.
Whatever market that you wanna tap into and brand you’re trying to build, ‘IP’ is the software tool that can assist you.
How Does it Work? Let’s Dive in…
To build your landing pages and sales funnels, there’s a bunch of building blocks, features, and elements to help you get the job done.
See the steps broken down:
Step #1: Pick a Template
To start off your journey, you simply choose a template theme within a category that best suits your style of business.
You can pick from Lead Generation to Two-Step to Click-Through to Webinar to E-book to Event to App and even to Thank You categories.
There are literally TONS of template designs to pick from!
I think it’s also great to see that new designs are being added to give you an even wider choice.
Step #2: Edit Your Template
You have the option to edit every part of your page and customize it to your liking in both desktop and mobile versions.
You can change the headings and paragraphs to customizing fonts to adding images and audio to using elements like buttons, shapes, social, and timers.
In addition, you can use the “settings” tab to adjust your page up for SEO, Conversion Goals, and Analytics, to name a few.
What I especially liked about the editing feature is that it enables you to quickly and easily create your page by inserting various (Headers, Benefits, Descriptions, Steps, Testimonials, Pricing Tables, and Call to Action) blocks.
#3: Select a Form
‘IP’ gives you a number of options when it comes to choosing an email subscriber Opt-In form and hooking it up to your page and funnel.
Not only do you get the opportunity to customize your form and button styles, and set up form submissions and multi-steps, but you can integrate an autoresponder.
Simply choose from a list of email autoresponder services and ‘IP’ will help you to easily connect your chosen service to your page, providing you already have one set up. 😛
In addition, you can create A/B tests for split testing your squeeze page(s) to discover the most profitable one(s).
Once you’re happy with your page, hit the “publish” button.
And then it’s a simple matter of choosing whether you’d like to use your own Domain Name, WordPress, Drupal, Facebook or even a Demo page for publishing your page.
Do You Get Training & Support?
When it comes to the training, there are 2 quick tutorials on creating the desktop and mobile versions of your page. So nothing too fancy, I’m afraid.
But having said that, the software seems pretty straightforward, and the 2-week free trial gives you plenty of time to learn the ropes of landing page creation.
Unfortunately, there’s no actual training on building profitable squeeze pages, which is the problem I’ve found with most land page and sales funnel software builders.
If you want the “golden nugget” training on creating super-successful pages/funnels before jumping into bed with ‘IP’ or another similar service, then…
As for help and support from ‘IP’, there’s a variety of options at your service.
You can browse the Help Center, there’s a number of recorded webinars to watch, a forum community for asking questions, submit an email ticket, connect with the team via live chat, and also make a phone call.
How Much Does it Cost?
For starters, you get a 14-day free trial.
Then you have 4 membership plans available to purchase.
#1: Core = $69/month if you pay annually. If not, it’s $79/month.
#2: Optimizer = $99/month (paid annually) or $129 per month.
#3: Team & Agency = $179/month (paid yearly) or $229 each month.
The fourth plan is Enterprise which is a customized option. You’ll need to contact support for this one, but no doubt it’s gonna be a chunk of change.
PROS vs CONS of ‘IP’
- Try it free for 14 days (with no credit card required)
- The software is easy to get to grips with
- Provides a big number of templates
- Lots of great features for customizing your pages
- Basic tutorials + an awesome level of support available
- The tutorials may be a little too basic
- No training on HOW to make “high-converting” pages
- It slowed down my Firefox browser at times which I found a tad annoying lol
My Final Thoughts…
Overall, I had a pleasant experience with Instapage because I found the whole concept of building a squeeze page easy and enjoyable.
I also liked the fact that you can try it out for free without handing over your credit card details. Plus it also offers a wide range of templates to play around with.
‘IP’ definitely deserves a big thumb’s up, in my book.
But my only issue is that it didn’t offer any page or sales funnel training resources for helping you to create lucrative campaigns.
Yeah, ‘IP’ allows you to run split testing campaigns, but it’s so much better when you’re given tips n’ tricks to put into practice and successful campaigns to duplicate.
Is it the #1 platform? I’ll let you decide.
But before you dash off…
Your Friend, Neil 😀
If you have any thoughts or questions on ‘IP’, that you’d like to get off your chest – We’d LOVE to hear your comments below…